1. The packaging’s cute.
Plus, if by some weird coincidence one needed to defend themselves using solely the contents of a makeup bag, I feel like chucking an Ilia Liquid Eyeshadow with all my might would do more damage than a pan of MAC Soft Brown, ya know? There’s some weight to those tubes!
2. You have SO many options.
You can keep it simple and just wear a single liquid shadow shade as is on your lids, or you can make things deliciously complicated by layering other liquids, creams, pencils or powder shadows on top, aka, the story of my life. How many times have I said to myself, “K-Dawg, we’re just going to use this matte liquid taupe and call it a day,” only to have it turn into a whole thing with cat liner, three shades in the crease and a smudged lower lash line? TOO. MANY.
3. The liquid doe foot applicators.
Seriously, why is the sensation of a doe foot on my lid so soothing? It’s like having a tiny bunny paw lovingly caress my face. I’m also very grateful for the precision that doe foots offer now that my lids are getting more hooded seemingly by the second.